Course Content

Coaching is a rapidly growing profession, and an essential skill for Scrum Masters and Agile Practitioners to support their teams/clients in an uncertain business landscape. According to ICF research in 2020, the estimated global revenue from coaching in 2019 was $2.849 billion U.S. dollars, representing a 21% increase over the 2015 estimate.

So what is professional coaching? Professional coaching is the discipline of asking questions to help people reach their potential and get clarity on their thinking. Supporting people to unlock their potential and achieve their goals through effective coaching conversations that result in meaningful outcomes.

We have created this on-demand Introduction to Coaching course to get you started on the path to professional coaching. Through a combination of video lectures, articles and exercises, learn the foundations of professional coaching from our highly experienced trainer, John McFadyen, as he shares some key concepts and skills of coaching, along with some of his own experiences in professional coaching.

This course contains 10 bitesize modules covering a range of topics in Coaching:

  1. 3
    • What does coaching mean to you?

    • Explaining coaching, mentoring, consulting & teaching

  2. 4
    • Top Three Traits of a Coach

    • The Core Competencies Explained

  3. 5
    • Types of Assumption

    • Assumptions in Coaching

    • Avoiding Assumptions

  4. 6
    • Listening vs Hearing

    • Levels of Active Listening

    • Tips to Practice Active Listening

  5. 7
    • How Journalist's Write

    • Powerful Questions

    • Rephrase these questions

  6. 8
    • A Basic Structure for a Conversation

    • The GROW Model Explained

    • Self-Coaching with GROW

  7. 9
    • The Importance of Goals

    • SMART Goals

    • Making Goals Happen

  8. 10
    • A Last Few Words from John

    • Feedback

    • Further Reading

    • Further Support & Alumni Discount Code


Payment by invoice options are available. Click here to find out more.

Ready To Take Off?

With our Introduction to Coaching course, you can learn how to unlock your clients' potential through structured, meaningful conversations.

What's Included?

  • A 6.5 hour immersive virtual learning experience taught by a highly respected, globally renowned educator, John McFadyen.

  • On-demand video lectures, insightful articles, interactive exercises, recommended and further reading.

  • Monthly live group coaching calls with John to have your burning questions answered and get even more practical insights and tips!

  • Downloadable certificate upon course completion, signed by John McFadyen

  • Continuous access to the digital course on our secure learning platform.

  • 6 Scrum Education Units (SEUs).

  • 15% Alumni discount to use on future Agile Centre Digital Academy courses.

Get to Know Your Trainer

John McFadyen, Agile Centre Partner

John McFadyen is a business and executive Agile coach with proven experience in coaching senior managers and executives at some of the world's largest organisations. John works with people and teams to unlock new perspectives and approaches to achieving their goals.

Blending his 15 years' experience in Agile frameworks and Lean techniques from the software development world with his professional coach training and complexity theory, John has created a unique approach to coaching with a strong focus on end goals, the right level of planning and actions designed to gain momentum.

Recently these skills have been used to help organisations build their internal Agile capability by forming and coaching communities of practice. This has been achieved through the development of the internal experienced practitioners within the organisation into high performing coaches.

  • Learn at your own pace

    Take as much time as you need to assimilate the concepts, pause when you need to, rewind if you have missed something or repeat the classes as many times as necessary.

  • High quality learning at your convenience

    Learn from the best in the industry with content that is refined, continuously updated and relevant! Work through the course from anywhere, and at anytime. You have continuous access.

  • Join our growing community

    Become part of a successful and participative community, with which you will be able to share knowledge, experiences and all kinds of relevant information.

Why Choose Us?

At Agile Centre, we don’t just teach Agile, we live it. A great deal of our success has been achieved by actively practising Agile and Scrum values in all departments.

  • We have designed this course from the ground up for self-paced, on-demand learning using tried and tested techniques to provide an engaging and compelling experience.

  • Our courses are delivered by highly respected Certified Scrum Trainers with decades of experience delivering high-quality Scrum training, coaching and consulting.


Who is the course suitable for?

This course is aimed at Agile Coaches, Practitioners and Scrum Masters who wish to improve their core coaching skills, as well as aspiring coaches wanting to take their first step in professional coaching.

 As this course is an introductory course, no experience of coaching is required to enrol.

What will participants learn?

  • The benefits of coaching to both the coachee and the coach
  • How to define and explain coaching, mentoring and training
  • The ICF core coaching competencies and the most important traits of a coach
  • Assumptions in coaching, and how to avoid them to improve the coach/coachee relationship
  • Active listening skills and tips to practice this key coaching skill
  • The importance of using powerful questions to guide coaching conversations
  • How to structure coaching conversations to inspire actions and results
  • How to use the GROW Model (one of the most recognised and influential coaching models in the world) to ensure efficient results for the coachee
  • The importance of goals and how to set your coachees up for success using SMART goals

How is self-paced learning different from live delivery?

The benefit of learning in this way means you can learn at your own pace. You can ‘rewind’ and go over the same section more than once. You can learn from wherever is most convenient to you – and you don’t have to take away from work time.

Have any questions about the course?

FREE Preview

Access the Introduction and Benefits of Coaching modules for free using the button below